Phillips 66

Type

(CMS) Custom Content Management System

Industry

Retail Automotive Fuels

Business Challenge

The customer needed to manage hundreds of campaigns across stores nationwide and provide a key set of robust performance indicators and dashboards to upper management.

ADC Solution

Built a frontend user interface to launch campaigns, manage loyalty programs, and view dashboards for chief-level executives.

platform

Key Features

  • Ability to collect and analyze customer engagement in real-time

eventstream

  • Simply review rewards that customers have redeemed overtime

redeemreward

  • Provide effective consolidated location reporting that contains metrics on points, engagement, and loyalty members

locationview

  • Define offer restrictions with frequency caps, usage restrictions, and inventory caps

offerrestriction

  • Creative content with copy and images

defineoffer

Technologies

  • Native iOS
  • Native Android
  • PHP
  • Amazon S3 server
  • Node JS

Project Scope

  • Frontend application development
  • Partial backend development with NodeJS and PHP
  • Mobile application

Contract Type

Dedicated development team including design, quality assurance, and product management.

Duration

5.5 months